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Star India
Plus debuts local shows for North American Market
Los Angeles:
STAR India PLUS, STAR TV’s flagship general entertainment channel in
North America, has announced the launch of 2-weekly shows catering
exclusively to local audiences. ICC Cricket World which launches on
January 16th will showcase the best of cricket each week,
followed by Asian Variety Show (AVS) launching on Feb 7th
which will allow Star viewers to get a weekly peek at local events
and Bollywood related news.
ICC Cricket
World, a television program which is produced by Sportsbrand under
exclusive license from the International Cricket Council, will keep
cricket fans around the world in touch with the latest cricket news.
The weekly half hour episode exclusive to STAR in
North America
will cover recent cricket action including all Tests, Twenty 20s and
One-Day International matches, as well as exclusive off-field
features and interviews. The show is currently televised by 11
different broadcasters in 110 countries reaching a global audience
of over 95 million households. It is slated to launch on Jan 16,
airing every Saturday at
8.30pm ET/5.30pm
PT.
Asian Variety
Show (AVS) is one of the first Desi programs produced in
America.
It’s a magazine format show showcasing the best of Bollywood
entertainment stories - Bollywood Music, movie previews, star
interviews with a local focus and programming for Non-resident
Indians. The licensed half hour weekly programme will launch on Feb
7, airing every Sunday at
8.30pm ET/5.30pm
PT.
“Localizing STAR
India Plus allows us the opportunity to take the next step in the
natural evolution of our business. We are constantly in touch with
our viewers and advertisers and as much as they are all excited
about the current (Yeh Rishta, Bidaai) and new programming (Maha
Music Muqabla, Pratigya) on our channel, there have been
requests for more Bollywood news and cricket related shows”said
David Wisnia, STAR’s Senior Vice President of Distribution, Sales
and Marketing and head of STAR’s North American and European
offices. “AVS and ICC provide exactly that and are a welcome
addition to our already exciting lineup of reality shows, dramas and
Bollywood blockbusters. We thank State Farm for partnering with us
in our efforts to increase our entertainment offerings as we
continue to strive to bring the very best Star has to offer for our
loyal viewers.”
“State Farm
finds sponsorship of ICC Cricket World/AVS to be an effective way
for reach us to connect with an important audience of Indian
consumers,” said Ed Gold, State Farm Advertising Director. “Just as
we are there to help bring them programming that fuels their
personal interests and passions, so we will ‘be there’ in their time
of insurance need.”
13
January 2010
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